New trends in retail and the effect of on data management

Ecom has changed the way customers have been purchasing, pandemic era has given an extra boost to the change of retail behaviour causing a great deal of data to be analysed in a fast phase. Adapting to the NEW customer behaviour forced organisation to adapt technology and utilize it to the maximum in order to keep the customer journey as smooth as possible.

• Customer profiling the new dimension
• Customer journey adaption
• Analytical model adaptions

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Yaniv Naor – Senior global Master Data Management & Digital transformation business lead | Hugo Boss

As a devoted data enthusiast, Keynote speaker and author, Yaniv currently serves as HUGO BOSS’s senior global Master Data Management & Digital transformation business lead. He is an experienced global enterprise business leader and strategist in Master Data Management, Data Governance & Digital Transformation.