Session Outline
Our experiences from TV2 in creating a multi-platform framework for quality assurance and governance of our digital analytics and marketing platforms – to enable internal ownership and work processes, and aligning with external technical and legal requirements.
Key Takeaways
- Automated regression testing of our tag management platform (Adobe Launch, AWS, Datatrue)
- Automated workflows internally to handle data anomalies (Slack, Servicenow)
- Keeping a Minimum Viable Data Collection setup
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Speaker Bio
Robert Børlum-Bach – Head of Analytics Architecture | TV2 Danmark
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October 15 @ 14:30
14:30 — 14:50 (20′)
Day 1 | M4 | Data Management Stage
Robert Børlum-Bach – Head of Analytics Architecture | TV2 Danmark